The largest motorcycle show in Latin America occurs once every two years with this year’s event in Brazil being no exception attracting around 300 thousand visitors.
Yamaha had its own booth with a floor area of 1.500m², as well as an outdoor test-riding area of approximately 1.000m². The Company showcased over 60 motorcycles throughout the show including feature bikes such as the Factor 150, R1, R1M, MT-09 Tracer, MT-03, Nmax and Yamaha’s very own 60th Anniversary line.
The Yamaha Brand Experience made a real impact on its dealers and customers with a range of programs including DJ performances, a riding simulator, accessories shop, visits from celebrities, signing sessions with riders, and a display of customized bikes etc.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)