In September Yamaha Brazil officially launched the Yamaha Club website. The main objective of the Yamaha Club website is to strengthen the relationship between the brand and its current and prospective customers. It will do so by generating brand experience to strengthen loyalty, and offering various attractions such as events, courses, benefits, and tours.
The site was launched with the goal of providing more direct, fast and personalized communication, as well as a source of consumer behavior information related to the category and our products.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)