August 1-2, 2015
August was a very special month for Yamaha Brazil as it launched a very important product, the new R3.
For a major release, we decided to have the R3 ambassador, Yamaha Factory rider Jorge Lorenzo, who this year has a good chance of winning the world title in the Moto GP.
The event was held over two days, the first intended for specialized journalists, and the second for dealers.
As a result, we have achieved 100% of wholesale sales, and an approximate spontaneous media return of US $ 3,000,000.00.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)