May was a very important month for Yamaha Brazil as we conducted a special media event for industry journalists to provide news on our new product line-up for 2016.
Among the new product announcements, one model that generated a considerable amount of interest was the Ténéré 250.
The Ténéré 250 comes equipped with a Bluflex engine (Ethanol and Gasoline) in addition to some exciting new colors and graphics. The main highlight, however, is the new rear design which gives the motorcycle a more robust and modern look.
The event was held at Yamaha headquarters, and included a technical briefing incorporating a detailed explanation of the features of the product. The event generated spontaneous media coverage, describing in detail the characteristics of the product.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)