Motorcycles Yamaha Crosser and R1 are being promoted and used as prizes in conjunction with McDonals´s Monopoly, that is the largest customer focused promotion in Brazil. Yamaha brand is now seen in more than 870 restaurants around Brazil and the promotion has big players such as Coca-Cola, Nissan, Panasonic and Oreo in many kinds of media, such as TV, billboards, social media and POS material.
Special discounts on McDonald´s products to Yamaha employees and special purchasing conditions for motorcycles to McDonald’s employees are also involved.
Total impact: 28,5 million people. 1,7 million people per day in McDonald´s restaurants.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)