“Fun Caravan” is a new concept of open-door events that YMVN has carried out since 2014. The concept originates from Yamaha’s new slogan and signifies that “Yamaha Fi” is not only Fuel Injection but also arouses passion and the excitement in life with a “Fun” Injection.
This year, Fun Caravan is back on a larger scale with even bigger ambition, holding a total of 214 events across the nation during 3 continuous months from the end of March to the beginning of June. In addition to the mini service campaign, the most notable focus of these events is the promotion of our Blue Core Engine – the latest world-class technology from Yamaha – to thousands of local customers, strengthening the “durability” and “fuel efficiency” images of Yamaha’s brand and products.
The campaign is expected to reach about one million customers nationwide.
From Tran Thi Thanh, Yamaha Motor Vietnam (YMVN)