In February, Yamaha of Brazil began one of its most innovative activities in recent times - securing famous actors as ambassadors of the MT-09 and MT-07 models.
The actors were selected from amongst several candidates, based on factors such as influence on the target audience and a behavioral profile that resembled the campaign image: "The Dark Side of Japan".
In addition to motorcycles, we offered a riding course, and MT accessories. In return, we are reaching approximately 13 million people through the social media activities of Felipe Titto and Caio Castro, the two personalities selected.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)