January 23, 2015
Yamaha Motor Company (YMC) President & CEO Hiroyuki Yanagi attended the Yamaha Indonesia Motor Manufacturing (YIMM) 3S Meeting (Main Dealer & Dealer) held on January 23, 2015 in Jakarta, Indonesia, At the meeting, which was also attended by the Presidents of Yamaha from other ASEAN countries, Mr.Yanagi revealed the new global NMAX model along with his core message that Yamaha are ready to fight back in 2015.
As Yamaha continues to release more new models, one of the most important strategies to success is Blue Core. All of the automatic transmission models that will be released in the ASEAN region will have Blue Core engines. The global launch of the NMAX model in Jakarta came with the news that the model will be produced by Yamaha Indonesia. The NMAX has the second generation Blue Core, a newly developed liquid-cooled 150cc engine.
Yamaha Indonesia also launched the 2015 spirit #Lampaui Dirimu (Surpass Yourself) campaign during the meeting. The campaign promotes the ideal that anyone has the spirit to surpass all limits, because the real limit is you. By never giving up, you can exceed your own expectations.
The 60th anniversary of YMC was also celebrated at the event.
From Hyacintha Bonafacia, Yamaha Indonesia Motor Manufacturing (YIMM)