YMA is encouraging Star owners to ride their motorcycles in a series of ride events around Australia.
The first event took place near Sydney and attracted 80 Star owners who enjoyed a ride along twisting coastal roads, the Royal National Park, a BBQ lunch and free gifts.
Further events are planned for other capital cities, including Brisbane and Melbourne.
“The riders who attended the first event responded very positively. We believe this is a great way to attract new riders to the brand and to reward existing Star owners,” says YMA Marketing Manager Laurie Carleton.
Riders are asked to register for the rides through a dedicated landing page or via a newly created Star rider Facebook page.
From Laurie Carleton, Yamaha Motor Australia(YMA)