In October 2014, YMDB celebrated the 40th anniversary of the first headquarters in Brazil and the first motorcycle factory in Brazil.
To celebrate this anniversary Yamaha held a number of internal marketing activities, including the following:
Yamaha history photograph campaign: All of the employees were invited to send pictures from their years at Yamaha. Yamaha Brazil's president gave prizes to the winners of the selected photos.
October was a month to celebrate at Yamaha and it is also a month dedicated to children in Brazil.
This was a great opportunity to create an internal marketing campaign in which the children of employees drew pictures about Yamaha, and the six best pictures won a bicycle.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)