August 17, 2014
August saw the beginning of the first stage of the Yamaha R1 GP1000 (five race series), this event is considered the most attractive championship of sport motorcycling.
In total, 14 riders competing on R1s fight for the most coveted mono-brand in Brazil.
This competition is a strategy to strengthen the R1 image by associating super-sportiness and performance. The event also provides an opportunity to associate more with the Yamaha “Revs your Heart” brand.
Among all competitions for 1000cc motorcycles, the R1 GP1000 is the only competition that is broadcast live on television, reaching thousands of people through the FOX Sports and Band International Channels.
After racing, Yamaha customers and potential new customers are invited to test-ride these big bikes. The briefing and the test-rides are organized by Leandro Mello, a famous professional rider and tv reporter for “Auto-esporte” – the Globo tv program.
From Ricardo Tedesco, Yamaha Motor do Brasil (YMDB)