July 1, 2014
A product launch & test-ride event for TRICITY was held for the media in Akihabara UDX. A total of 350 people attended the event. In the presentation, President Yanagi outlined the concept of “the growing world of personal mobility” and the LMW strategy, as well as TRICITY’s position within the strategy. Following this, Yuko Ohshima who is cast for the TRICITY commercial appeared on stage to an enthusiastic reception from the audience.
From M. Suzuki, Yamaha Motor Company（YMC）