The release of the Crosser 150 in April marked one of the major Yamaha launches in recent years in Brazil. The bike will compete in the main on/off-road category.
As well as having an innovative design, the Crosser also comes with a distinctive advertising campaign for this category. We will be focusing on developing marketing activities like university events and surfing championships to position the product as young, adventurous and cool.
From R. Tedesco, Yamaha Motor do Brasil