April 8, 2014
Considered one of the greatest MotoGP winners of all time, Yamaha Factory Racing’s very own Valentino Rossi made the trip to Brazil on April 8. This visit marks one year on from his last appearance here. Having only one day available in his schedule, we coordinated a series of media insertions optimizing TV programs on the biggest Brazilian TV open and sports channels, a petit-press conference for specialized outlets with only 10 journalists, and an exclusive interview with Playboy Magazine.
From R. Tedesco, Yamaha Motor do Brasil (YMDB)