The Brazilian people take their Carnival (Carnaval) seriously, and many feel that the year only starts after these 4 days of revelry. Considered the most popular party in the world, many companies also associate their products with the carnival, and make it a relaxed, fresh and happy way to communicate. Yamaha Motor also took this opportunity with a retail campaign that included special pricing and payment terms. This was publicized using POS material and advertising in magazines, Internet and newspapers.
From R. Tedesco, Yamaha Motor do Brasil (YMDB)