What to change, what to pass on

January 11, 2016
Mr. Masahiro Inoue Executive Officer
(PDF : 570KB)
Continue to revise our standards and criteria to conform to the market
Maintain and develop the unique style of Yamaha

January 11, 2016
Mr. Yoshitaka Noda Executive Officer
(PDF : 167KB)
Develop an outward perspective
Continue having the courage to challenge

November 25, 2015
Mr. Masaki Asano Executive Officer
(PDF : 335KB)
Quick, bold action
Creating and fostering Yamaha fans to develop customers

November 25, 2015
Mr. Masaru Ono Executive Officer
(PDF : 374KB)
Our perception of our business and how we drive it forward
Our Yamaha Challenging Spirit

November 10, 2015
Mr. Tsuneji Suzuki Executive Officer
(PDF : 355KB)
Create an environment that nurtures people who embody the unique style of Yamaha
The spirit of a Kando-creating company

November 10, 2015
Mr. Masato Adachi Executive Officer
(PDF : 344KB)
Change with responsiveness and flexibility
Our love for our products

October 23, 2015
Mr. Makoto Shimamoto Senior Executive Officer
(PDF : 556KB)
What we accept as our core standards
Our challenging spirit and the corporate culture that supports it

September 10, 2015
Mr. Katsuhito Yamaji Senior Executive Officer
(PDF : 4.72MB)
Be aware that change is demanded
Observe rules and principles in decision-making

September 10, 2015
Mr. Hiroaki Fujita Senior Executive Officer
(PDF : 2.70MB)
Toward a more outward focus
Diversity fostered by a challenging spirit

July 24, 2015
Mr. Yoichiro Kojima Senior Executive Officer
(PDF : 311KB)
Common Conventions That Prevail in Our Company and in the Mind of Each Employee
Open, Free Communication That Defines Yamaha

July 24, 2015
Mr. Toshizumi Kato Senior Executive Officer
(PDF : 516KB)
Be More Free, Open and Wild at Heart
Passion for and Dedication to Motorcycles

July 10, 2015
Mr. Katsuaki Watanabe Senior Executive Officer
(PDF : 300KB)
Evolve Through a Complete Overhaul of What We Do and
How We Do It
Principles, the Source of What We Do and How We Do It

July 10, 2015
Mr. Masahiro Takizawa Managing Executive Officer
(PDF : 317KB)
Anything That Needs to Correspond with the Market
Continuous Efforts to Realize Higher Ideals (Corporate Philosophy)

June 25, 2015
Mr. Nobuya Hideshima Managing Executive Officer
(PDF : 319KB)
More REVs! Feel the excitement!
Innovative Action in Genba & Genjitsu

June 25, 2015
Mr. Kozo Shinozaki Managing Executive Officer
(PDF : 320KB)
Stronger Footholds
Truly Unique Style of Yamaha