- Akiko Nakaspan (photo, left)
- Engineering Promotion Division
- Akiko Shimizu
- Cost Planning Division
Manufacturing attractive motorcycles featuring
European refinement and Japanese quality
A European Research & Development location comprised of a diverse workforce
Yamaha Motor Research & Development Europe s.r.l. (YMRE) is one of our research & development centers located in Lesmo, a small municipality near Monza, a city which is known for its F1 Grand Prix circuit. Since it was established approximately ten years ago, it has grown along with its diverse staff from Japan, Italy, France, Spain, Netherlands, UK, Portugal, and Taiwan. During this time, there have been, in addition to our staff, many people working at locations around the world involved in product model development, including Takuya Kinoshita, Senior General Manager for Integrated Planning Section of Motorcycle Business Operations, YMC, and Olivier Prevost, Deputy Chief General Manager, Procurement Center, YMC.
Involved in the development of a wide range of product models
From Neo's and Aerox 50 cc scooter models to Yamaha's Tenere Adventure bike, YMRE is involved with the development of a wide range of product models. It can most likely be said that YMRE's best product models are our X-MAX series scooters, which are at the top of the scooter market with their elegance and sporty appearance, and the YZF-R125 which is the best selling 125 cc motorcycle in Europe.
A unified effort
YMRE's biggest recent development was its release of the Tracer 700 and XSR700, marking the first time that the company brought large platform models to the market. However, this was not a solo effort but rather a large unified effort by the Yamaha group in Europe. The motorcycles were developed by YMRE/Minarelli (Italy), manufactured by MBK Industrie (France) with YME (Netherlands) handling product planning and sales. The models are based on the MT-07 platform (made in Japan). This means that all staff can take pride in the fact these motorcycle models through a global effort. Until now, the models have been mainly designed for Europe. Since Europe has diverse cultures and nationalities, it is not ordinary to continue creating "products demanded by customers." However, it is worth doing since it is not easy to accomplish. YMRE staff work together with other Yamaha locations in Europe and together constantly take on challenges. In the future, the models will probably be developed for other countries/regions as well. It is though that the platform model development scheme will become more diversified. The incorporation of European elegance and refinement as well as Japanese high technology and quality is made possible by YMRE, a fusion of two different cultures. We believe that this serves as an advantage for YMRE, providing added value.