Enhanced Customer Confidence Through Quality Marine Products
The State of Florida is home to many of major boat builders in the US, and is an important marine market. The Miami International Boat Show, held here every year, is significant since it offers a perfect opportunity for customers and business partners to come along and see and try out our products. It is also serving as a good opportunity for our sales and service staff to have direct communication with the customers and business partners. Many boat builders are exhibiting at the Miami International Boat Show. About 50% have our outboard motors mounted on their boats, and our outboard motors are winning great support in the US market. I believe one major reason is that we have been able to win our customers’ confidence for many years by providing good products with good service. And I believe that one of our great strengths is the fact that the Yamaha Marine Team is able to bring developers, manufacturers and sales people together as one formidable entity, delivering high quality marine products to everyone from beginners to the most demanding customers.