This section features various events that have occurred within and outside of Yamaha Motor group.
Our long-term vision slogan for 2030: ART for Human Possibilities. We will lead Yamaha into a new phase and help enrich the lives of people around the world.
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The “Environmental Plan 2050” has been renewed to achieve carbon neutrality by 2050
Yamaha Corporation President YAMAURA Atsushi and Yamaha Motor President SHITARA Motofumi discuss the Yamaha brand, their future vision, and personal insights.
Mr. Shitara assumed the position of President and CEO on March 25th. Through seven questions, we here introduce both his professional side, where he is driving the new medium-term management plan, and his personal side, where his ideas and motivation come from.
President Hidaka’s Yoshi-log articles published between January 25, 2018 and September 30, 2024.
Discover the Highlights and Visitor Feedback from the Historic Models Demonstration Run at Yamaha Motorcycle Day 2025
Yamaha Communication Plaza Restoration Workshop
Story of New Model Development
