Yamaha Motor Asian Center Shares Manufacturing Philosophy on the Global Stage at SYNC Design & Innovation 2026
Mr. Yasutaka Yoshida, President of Yamaha Motor Asian Center, delivered a speech at SYNC Design & Innovation 2026 under the theme "From Thailand to World: Manufacturing Philosophy." The event was held on June 26, 2026, at Paragon Hall, Siam Paragon, Bangkok.
Organized by Nikkei Asia in collaboration with Thai and Japanese public-sector partners, SYNC Design & Innovation 2026 was held as part of SITE 2026 (Startup x Innovation Thailand Expo), one of Asia's largest innovation festivals organized by Thailand's National Innovation Agency (NIA).
The event brought together leading designers, innovators, global business executives, academics, and policymakers from across Asia to exchange perspectives on design, innovation, and business transformation in an increasingly complex world. Renowned global brands and internationally recognized speakers shared their experiences and insights on how design thinking and innovation can create lasting value and drive the future of organizations.
Yamaha Motor Asian Center's participation in this prestigious event reinforces Yamaha's role in Thailand as an organization committed to sharing knowledge with a global audience while advancing the manufacturing industry through innovation, design, and sustainable value creation. Guided by its mission to deliver Kando—creating exceptional value and exciting experiences—Yamaha continues to contribute to society and enrich people's lives around the world.
Saitarn Leepohnmanaphong, Thai Yamaha Motor (TYM)