Younique Campus Outlaws Mio Fazzio Takes over Campuses with A Week of Phygital Experience!
In today’s fast-evolving world, connecting with Gen Z riders goes beyond motorcycles; it’s about inspiring a lifestyle, fostering safe riding habits, and encouraging self-expression. Yamaha Motor Philippines’ Mio Fazzio plays a key role in this journey, offering a functional and stylish ride that complements the way young riders move and express themselves. Building on this, Yamaha launched the Younique Campus Outlaws. It’s a roadshow event that will visit different campuses across the country. In every stopover, a week-long phygital campus tour is designed to immerse students in the Mio Fazzio culture of expressive style.
The week was packed with interactive activities. Students participated in QR-code challenges, earning points while exploring installations that highlighted the Mio Fazzio’s unique colorways and lifestyle inspirations. From campus fit checks to planning their next ride, every display encouraged students to connect their personal style with the motorcycle.
Hands-on experiences were a key highlight. The Yamaha Riding Academy conducted Learn to Ride sessions, teaching students the fundamentals of safe riding, from handling basics to proper road etiquette. These sessions equipped students with the confidence to ride safely and responsibly.
The week culminated in the Night of Youniqueness, a vibrant program where students celebrated individuality through music, fashion, and performance. Featuring a live show from a Gen Z favorite indie musician, the event captured the energy, creativity, and style of the campus community.
The journey doesn’t stop here. Yamaha is bringing the Younique Campus Outlaws experience to more campuses nationwide, giving even more students the chance to ride, explore, and express their unique style, all while living the Mio Fazzio lifestyle.
Crizzel Lacaden, Yamaha Motor Philippines (YMPH)