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Jin-Ki Kanno is Yamaha’s exclusive development ideal that seeks to deliver users the seductive exhilaration felt when they truly become one with their machine. To clearly convey to customers how we bring this ideal to life, we produce and publish content that can only be created at our headquarters.

Aimed primarily at Yamaha fans, this content shares the aspirations and realities of our development projects through interviews and exclusive behind-the-scenes footage.

To date, we have covered topics like machine sound design, refining motorcycle ridability, onboard electronics and rider aids, handlebar switch placement and design, and Yamaha Handling. Now, for the first time, we collaborated with Yamaha Motor Europe to produce a Jin-Ki Kanno video on the Yamaha Automated Manual Transmission (Y-AMT), which was released last year. While each video has a different theme, they all share Yamaha’s lasting dedication to Jin-Ki Kanno.

By pursuing the five values that define the Unique Style of Yamaha Motor—Innovation, Excitement, Confidence, Emotion, and Ties—we will continue globally communicating the Kando experiences that only we can deliver.

Jin-Ki Kanno Homepage
Vol. 6 Developing the Yamaha Automated Manual Transmission (Y-AMT)
Yamaha Automated Manual Transmission (Y-AMT): Rider-Machine Symbiosis
Vol. 7 YZF-R9 – The Re-DNAed Supersport
Being One with the Machine: #Yamaha’s All-New YZF-R9

YAMAZAKI Sayaka, HIROSE Ryota and MATSUMOTO Ryo, Marketing Section, Motorcycle Business Unit, Land Mobility Business Operations (YMC)