News & Topics

Incolmotos Yamaha proudly celebrates the successful completion of the YA-1 Challenge — a program launched in July 2024 to inspire our distribution network to stay united, motivated, and committed to excellence.

For several months, participants embraced the challenge of excelling in five key categories:
• Best Commercial Performance
• Brand Standards Excellence
• Best Customer Experience
• Most Improved Performance
• Best Overall Performance

The results speak for themselves. Thanks to the dedication and passion of our distributors, on average, we improved our target achievement by 11.7% across business objectives and brand standards, reinforcing Yamaha’s position as one of Colombia’s most trusted and preferred brands.

In October, we hosted the official awards ceremony — a moment of pride and celebration. Stores across the country demonstrated why they are true brand ambassadors, delivering exceptional results with the unique Yamaha spirit.

Highlights from the first cycle include:
• +11.7% improvement in meeting network targets
• Consistent progress across all categories
• 72% participant satisfaction

Beyond the numbers, the YA-1 Challenge reflects our commitment to building a performance-driven culture based on data, standards, and recognition. It strengthens relationships and motivates our network to aim higher every day.

Looking ahead, the program will continue evolving as a central performance management system, aligning local efforts with Yamaha’s global vision while listening to the voices of our distributors and commercial teams.

To our top performers: get ready to live an unforgettable experience — a trip to Japan to visit our headquarters.

Thank you to everyone who made the YA-1 Challenge a success. You truly captured the spirit of this challenge: if you’re going to do it, be the best.

Liliana Maria Lopez Velasquez, Incolmotos Yamaha