News & Topics

Yamaha Motor Philippines gathered thousands of Luzon Riders in Manila for the YClub Expo: Full Speed Forward, celebrating the Yamaha Club’s 15^th anniversary. The creation of YClub in 2010 aims to have a safe and elevated avenue where riders across the country can share their joyful experiences of riding motorcycles. Since then, it has grown from a small group of enthusiasts into a nationwide brotherhood of over 17,000 members, symbolizing pride, loyalty, and passion for Yamaha riding.

The Expo transformed its venue into a hub of energy and camaraderie. Riders carried an Expo Mission Card, their passport to six challenges across the venue. Completing them unlocked exclusive YClub gifts and raffle entries for the ultimate prize, an all-expense-paid MotoGP experience in Malaysia. The newly launched My Yamaha Motor - REV PH app also took the spotlight, rewarding riders who checked in via the app. Partner brands and YZone booths offered discounts and promos, turning the venue into a riders’ marketplace where loyalty meets rewards.

Creating a more immersive experience, accredited groups showcased their identity at the Club Play-Offs, with tents designed around their culture and legacy. Meanwhile, the Moto-Concept Spotlight displayed customized Yamaha motorcycles, highlighting both performance and individuality. Of all activities, the attendees’ favorite was when Yamaha led a 15-second rev ceremony, with riders uniting in a roaring tribute to 15 years of shared history and passion.

The celebration continues nationwide: October 4 – Visayas Leg, October 11 – Mindanao Leg, ensuring every rider shares in Yamaha’s commitment to move Full Speed Forward.

Crizzel Lacaden, Yamaha Motor Philippines (YMPH)