Yamaha Portugal Honours 70 Years of History
with Unique Experience for the Customers
May was a special month for Yamaha in Portugal. We celebrated the brand’s 70th anniversary with an unforgettable experience on two wheels: The 70th Ride – Yamaha Experience.
Over three consecutive weekends in three Portuguese cities (Vila Nova de Gaia, Leiria, and Carcavelos), employees, dealers, customers and fans gathered to celebrate a story built on innovation, speed and emotion. And the response couldn’t have been better: around 1,000 participants joined, many of them with their families, in a relaxed, vibrant atmosphere that was, above all, 100% Yamaha.
From test rides of Yamaha’s most iconic models, to the interactive “Build Your Yamaha Style” space – a mobile apparel store where participants could play an interactive quiz and win prizes – along with activities for all ages, merchandise giveaways, ambient music and the presence of official Yamaha riders António Maio e Paulo Alberto, there was entertainment for everyone. In each city, we created a true Yamaha ecosystem, where every detail reflected the brand’s values of innovation, proximity to the communities and passion for motorcycling.
The event also featured an impressive exhibition of Yard Built specials, racing machines and historic models that have defined generations – a true journey through time and emotion, for everyone who shares our DNA.
The event not only brought the brand even closer to its community in Portugal, but also reinforced Yamaha’s commitment to delivering memorable experiences – both on and off the road. The 70th Ride – Yamaha Experience was more than a celebration of our past and legacy; it was a moment in which we reinforced our commitment to the future of user experience, to the emotional connection with the brand, and to the involvement of everyone who makes Yamaha a global reference.
Duarte Silva and Luís Figueiredo, Yamaha Motor Europe (YME)