TYM Creates a Unique Experience
for XMAX Riders
Yamaha continues to inspire and connect with its customers by offering more than just a ride — delivering a “Feel the Unique Experience” that leaves a lasting impression. One such initiative was the exclusive campaign “Max the feels, chill every day at Eastern Region in Thailand,” designed especially for Yamaha XMAX customers.
The campaign was open to those who purchased an XMAX at the recent Bangkok International Motor Show or used points on the Yamaha Smart Rewards app and provided a journey taking the scenic route from Bangkok to cities in the Eastern region of Thailand. It combined must-visit check-in spots, heartwarming CSR activities, and thrilling outdoor adventures. Highlights included famous influencers and a fully loaded exclusive party featuring entertainment and giveaways.
The campaign was organized with the cooperation of the Tourism Authority of Thailand and Amarin Television, further enhancing the experience with cultural depth and also our media reach.
Saitarn Leepohnmanaphong, Thai Yamaha Motor (TYM)