ASBK Revs Hearts of Yamaha Motor Australia Staff
The Australian Superbike Championship (ASBK) recently returned to Sydney Motorsport Park for the season’s only after-dark event, providing Yamaha Motor Australia staff and guests with an unforgettable experience.
Hosted in the exclusive Yamaha suite, courtesy of the Land Mobility team, guests enjoyed comfort and prime viewing of the high-speed action while soaking in the atmosphere.
As the sun began to set, Yamaha staff, guests, and the BLU CRU racing teams transformed the pit area into a sea of Yamaha Racing blue.
With Yamaha products on display in the suite and pit area, a special autograph signing session by Yamaha Racing Team superbike riders Mike Jones and Max Stauffer, a pit lane walk, and a Yamaha Team garage tour organised by YMA’s Motorsport Manager, Scott Bishop, there was plenty for staff and their guests to see and do between on-track racing action.
Reflecting on the success of the evening, Matthew Ferry, General Manager, Sales and Marketing for Land Mobility, said it was much more than a fun night out. “Events like this bring staff closer to the heart of what Yamaha is all about,” he said. “It’s an opportunity for staff to connect with the wider Yamaha family and to experience the passion and performance that define our brand. Sharing this experience with their families, friends, and colleagues boosts energy and enthusiasm in the workplace.”
Sean Goldhawk, Yamaha Motor Australia (YMA)