News & Topics

The Yamaha WaterCraft team has a lot to celebrate coming out of this year’s Miami International Boat Show. Yamaha took home multiple top honors from the National Marine Manufacturers Association (NMMA), Marine Marketers of America (MMA), and Boating Writers International (BWI) — a testament to our relentless drive for innovation, customer satisfaction, and marketing excellence.

The NMMA once again recognized Yamaha’s dedication to delivering best-in-class experiences, awarding both Yamaha WaveRunners and Yamaha Boats with the Customer Satisfaction Index (CSI) Awards. These awards reinforce our focus on exceeding customer expectations in performance, reliability, and ownership experience.

The Marine Marketers of America honored Yamaha with Neptune Awards in two key categories: New Product Launch for the JetBlaster® WaveRunner Series and Integrated Marketing Campaign for the JetBlaster WaveRunner Series. This marks the second consecutive year that Yamaha has won in the Integrated Marketing category, demonstrating the strength of our marketing team’s creative and strategic approach to engaging customers and making waves in the industry.

The BWI Innovation Award was another major win for Yamaha, recognizing the JetBlaster WaveRunner Series for its cuttingedge three-piece deck design and outstanding performance. This award reaffirms Yamaha’s leadership in marine innovation and engineering.

“This is a huge accomplishment for our entire team,” said Leslie Zlotnick, Yamaha WaterCraft Division Marketing Manager. “From product development to marketing, everyone at Yamaha WaterCraft plays a role in ensuring our customers get the best possible experience on the water. These awards are a reflection of that hard work and dedication.”

Bob Starr, Yamaha Motor U.S.A. (YMUS)