



YMSM Successfully Held 2024 Annual Dealer Conference
YMSM successfully held the 2024 dealer meeting in Xiamen on 26th February 2025, which was not only participated by 71 (71) dealers from all over the country, but also invited the executives of YMC, YMRS, and YMCN to join. During the conference, each division shared the achievements of the past year and projected the future prospect. Through reports of each division and the concluding speech of executives, participants clearly identified future objectives by reviewing the past outcomes.
In particular, the awards session awarded the outstanding performing dealers and motivated them to continue innovation and improvement. With the short videos, each division showed the achievements on different segments of the Yamaha business, which strengthened the cooperation and interaction with the dealers.
During the conference, we also released the model‘Xingying’ powered by the BLUE CORE Hybrid Engine, which further enhances the riding experience with its superb quality of engineering and advanced technological equipment. This model has been fully upgraded in terms of handling, comfort and convenience, designed to provide riders with a more flexible, stable and efficient riding experience. Not only for commuting but also for long-distance travelling, the sporty design of the new model gives riders a new sense of control and enjoyment, which makes them more enthusiastic about riding.
The conference provided valuable opportunities for communications, which further strengthened the team cohesiveness and expressed the confidence of moving forward to the future. The support of all participants is undoubtedly crucial, we are looking forward to the continuing breakthroughs of Yamaha in the future!
Jerry Li, Shanghai Yamaha Jianshe Motor Marketing (YMSM)