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Yamaha Motor Philippines unveiled an exciting chapter in its journey towards continuous innovation and customer-centric solutions at the two-day exclusive internal network event called Yamaha Summit. With a bold theme of "REV ON: The Era of Breakthroughs" the event marked a pivotal moment as it finally revealed an impressive range of product launches, and an application set to shape the customer experience to a whole new level. YMPH also took this opportunity to formally introduce the new president Mr. Katsuya “Kyle” Iida to a thousand branch managers and dealer owners.

The focus is to immerse attendees into a fresh perspective to make Yamaha Motor Philippines stronger than ever before. Breakthroughs took place when YMPH launched its digitalized loyalty rewards program called My Yamaha Rev PH; customers can earn points and receive exclusive gifts/experiences by utilizing the My Yamaha App. Alongside the digitalization era, the summit also served as the stage to unveil new motorcycles that represent a leap forward in technology, design, and experience it will bring to customers. Branch Managers play a crucial role in bringing the brand’s vision to life that’s why it’s important for them to experience these firsthand. On Day 2, YMPH set an exclusive test ride and discussion to fully grasp the advancements.

The Yamaha Summit’s Era of Breakthroughs theme is more than just letting the partners what’s ahead — it's about creating deeper connections to customers through new experiences and empowering the branch managers to connect with them even more.

Crizzel Lacaden, Yamaha Motor Philippines (YMPH)