Yamaha Spain Committed to Sports through
the Barcelona Half Marathon
Over the last few years, Yamaha Spain has focused its efforts on strengthening its presence in the sports sector, not only as a brand associated with performance and innovation, but also as a leader in sustainability.
Strategic collaborations with sports events, such as the recent eDreams Mitja Marató Barcelona by Brooks, held on February 16, are a clear example of this direction.
The 35th edition of the Barcelona Half Marathon, with more than 30,000 participants (the largest race of this distance in Spain and the second largest in Europe), was an ideal platform to demonstrate Yamaha's commitment to sustainability and efficient mobility. As the official vehicle of the event, our brand has reaffirmed its leadership in electric mobility, positioning the Yamaha NEO’S as the electric scooter of choice in urban environments.
Over the past three years, we have become the official vehicle sponsor for major running events across Spain, including those in Barcelona, Seville, Valencia, and San Sebastián. This growing presence in key national events reflects the increasing demand from event organizers who recognise the benefits of partnering with a brand like Yamaha and an electric model like the NEO’S.
In addition to our national strategy, we have extended our efforts to a local level, where our dealers are also actively participating by sponsoring smaller-scale local events.
Through these sponsorships, we aim to associate our brand with values such as effort, overcoming challenges, and sustainability, actively contributing to the development of a cleaner and more responsible future. Sports events have become a perfect showcase to communicate our vision of a more sustainable world, while highlighting the efficiency of our products, like the NEO’S model, in real-life mobility situations.
The success of the eDreams Mitja Marató Barcelona is just one example of how sports collaborations are key to positioning Yamaha as a leader in innovation, sustainability, and social responsibility.
Yamaha Motor Europe (YME)