Yamaha Brasil Held the II Annual Marketing Workshop
On February 25th, Yamaha Brasil held the II Annual Marketing Workshop with the dealerchain’s marketing departments. The event was held at Novotel Morumbi, in São Paulo. 172 participants attended, coming from all over Brazil.
The workshop was full of content for the dealers’ marketing departments. Yamaha's Marketing team covered topics such as: Events and Experiences strategy for 2025, Yamalube Branding, Product Launching Campaigns, Apparel’s as Branding Strategy and Racing Communications.
We had special guests to contribute with lots of insights to our dealers’ marketing teams. AlmapBBDO, Globo and Kwai were the guest speakers to present successful cases and insights regarding the Brazilian market.
Yohana Ahmad Fernandes, Yamaha Motor do Brasil (YMDB)