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Process X is a YouTube channel that promotes Japanese manufacturing to the world. It delves deep into Japan’s Monozukuri and unveils processes and craftsmanship at Gemba (manufacturing site) that are often hidden from the limelight. The channel has become very popular, with more than 1.2 million subscribers as of today (February 2025).

In 2024, Process X introduced Yamaha Amakusa Manufacturing Co., Ltd. and its boat-building process. Now, on January 17^th, 2025, the channel released a video featuring another one of our group companies, Yamaha Kumamoto Products Co., Ltd. (YKP), and its “Process of Making Ship Engines.” The video shows the entire workflow of how outboard engines are made, giving us a look into the intricate details that go into each product before reaching customers. The video is subtitled in more than 20 languages. So, many people around the world are watching it.

The video has received a lot of positive feedback since its release. The video gave an opportunity to showcase the technologies and quality that YKP is proud of, making it a great promotional document available to the world.

Related Links
Video “The Process of Making Ship Engines. Japan's Leading Outboard Motor Manufacturer”: https://www.youtube.com/watch?v=eAVKIO3dBsA&t=365s
Process X: https://www.youtube.com/@processx

ONODERA Ren, Public Relations Group, Corporate Communication Division, Corporate Planning & Finance Center (YMC)