The PG-1’s First Anniversary Event Hosted
by a Dealer in Hanoi
Yamaha Town Le Van Luong (LVL), a Yamaha dealer in Hanoi, Vietnam, hosted an event in collaboration with Yamaha Motor Vietnam Co., Ltd. (YMVN) to celebrate the first anniversary of the launch of the PG-1. One hundred and twenty PG-1 users joined the event, which included touring, a customization contest, a team-building activity, and a photo contest.
LVL organizes monthly activities to share the fun and joy of Yamaha motorcycles with its customers. These activities not only enhance the brand but also create demand and expand the loyal customer base.
The PG-1 was launched in December 2023 as a “motorcycle that brings more fun to everyday life.” The new model’s concept focuses on allowing users to express themselves through customization and inspiring them to take detours and embark on adventures. The PG-1 has created a new demand in the Vietnamese market, with approximately 24,000 units sold in FY2024, making it a new trend.
In collaboration with our dealers, YMVN continues to promote the enjoyment of Yamaha motorcycles to people in Vietnam, expand the business, and strengthen the Yamaha brand.
IIDA Arisa, Yamaha Motor Vietnam (YMVN)