Incolmotos Yamaha Revs Hearts at the “Feria de las 2 Ruedas” Showroom
Incolmotos Yamaha participated in the 12th “Feria de las 2 Ruedas” showroom, which took place from the 3rd to the 6th of May in Plaza Mayor Medellin. This event, as one of the main gatherings for Colombia’s motorcycle industry, brought together more than 60,800 enthusiasts and 600 businesspeople around their passion for two wheeled vehicles.
During these 4 days, Incolmotos Yamaha had the opportunity to showcase its 2 newest models, the YCZ and the FZ25, as well as the new editions of the MT07, Tracer 900 and the ONE concept editions of the BWS X FI, FZ15, and Crypton. These new models and editions pleased the crowds and obtained a lot of attention especially from customers and competitors alike.
The exhibit also included the official Yamaha ADT Motowear Team YZF-R1, piloted by Mauricio “Pelesiño” Palacio who currently leads the GP Colombia championship standings. This motorcycle, along with the R6, R3, and R15, brought the racing spirit to the showroom.
The brand's new clothing collection inspired by Yamaha Racing was introduced to the guests. The exclusive boutique stand was designed to update a simple shopping process into a unique kando creating experience and proved to be a very successful commercial endeavor.
Finally, attendees also enjoyed an academic space focusing on Yamaha's innovations, the utilization of Blue Core and the importance of Euro3 certification as our commitment to be as environment-friendly as possible.
The showroom ended with great reviews for Incolmotos Yamaha’s efforts, which once again enriched the lives of its customers with exceptional experiences.
Leonardo Gómez Otero, Incolmotos Yamaha