New “CUXI” & Campus Collection
Collaboration Event Creates New Trend!
The 2nd “Campus Collection in Taiwan” – a performance event for students who are aspiring to become fashion models – was held in Taipei. At the event, upon request from the event sponsor,YMT showed the CUXI, a motorcycle model popular with female students.
YMT set up a special exhibit area for the latest version of the CUXI. Visitors were given small gifts when they posted their photos with the CUXI to SNS, which resulted in wide-spread distribution of CUXI photos throughout Taiwan. On the main stage, a show featuring the CUXI and professional fashion models was held. Its youthful and stylish design was fully emphasized.
The event highlighted the CUXI’s charm as a fashion item and delivered a message to college students that the CUXI was more than just as a mode of transportation.
Lin Chuyin, Yamaha Motor Taiwan (YMT)