TYM Receives Superbrands Award 2017 for 14 Consecutive Years
Thai Yamaha Motor (TYM) won Superbrands Award for the 14th time. Mrs. Soungsuda Manasboonpermpoon, Senior General Manager of Automatic Category & Branding, CRM & PR and Digital Marketing attended the ceremony and officially received the award 2017 from Mr. Mike English, Managing Director, Superbrands Organisation at Lifestyle Hall, Siam Paragon on March 9, 2018.
Among all brands in Thailand, Superbrands organization filtered and narrowed down the number to 127. Brands are chosen based on their branding excellence which is judged through the survey and research on 15,000 consumers, followed by 3,500 Marketing Directors/Managers/Officers and PR agencies. Among those selected brands, independent and voluntary experts known as the “Brand Council” votes and makes the final judgment under 3 criteria; Brand Quality, Brand Affinity, and Brand Personality.
The award guarantees that TYM is the top leading motorcycle brand and that gains consumers’ trust.
Apinya Lertvichayakamol, Thai Yamaha Motor (TYM)