YMFA Introduces the Yamaha Blue Card at the Yamaha Finance Round of the WorldSBKs at Phillip Island
Yamaha Motor Finance Australia released one of the most exciting products in its 15-year history.
The new Yamaha Blue Card is a line of credit with similar features to a normal credit card, but with significant advantages and only for use in Yamaha dealerships.
Customers can finance everything available from their Yamaha dealer – including servicing and insurance premiums – up to $5000. Also, being an ongoing Line of Credit, once customers are approved for finance, they never need to re-apply.
Prior to the launch of the card, Australian Dealerships received a USB replica of the Yamaha Blue Card. It introduced the card, highlighted the comprehensive training modules and provided the digital assets and PDFs of the POS for dealers to use.
The Yamaha Blue Card was launched at The Yamaha Finance round of the 2018 WorldSBK championship, held at Phillip Island. A key driver for the launch was the 90-day interest free period on all purchases made before 31 May 2018. The promotion was promoted on the WSBK TV, Yamaha expo stand POS, fliers and cardboard Yamaha Blue Cards handed out to thousands of Motorcycle fans at the track.
Dealers were also provided with a comprehensive Point of Sale kit to help promote the card and prompt customers to enquire about the new finance option.
Alex Wheeler, Yamaha Motor Finance Australia (YMFA)