First Yamaha Way Get Together in Brazil

February 2, 2018 | YMDA

Yamaha Motor Da Amazonia held a Yamaha Way gathering in Manaus, Brazil. This is the first attempt to get all employees together in Brazil, to confirm that we share the same “Yamaha DNA,” and to move forward together to strive toward the achievement of our goal.

After the opening speech by Itaru Otani, President of YMDB, a video emphasizing the mission of the company "Kando” was shown. This was followed by a musical performance, into which a number of Brazilian styles were added. The performance described the company’s history of constant challenges— what the founder, Torakusu Yamaha, thought of the business and product quality, to Genichi Kawakami's diversification of business fields, and to the company’s participation in motor sports—and gradually immersed the audience into the world of the Yamaha Way.

Finally, the company's business situation in Brazil and its future strategy were shared. We gave the participants an outlook on Yamaha Brazil going through big changes in the years to come and bringing the event to a successful conclusion.

Combining YMDA's slogan One team, One plan, One goal and the action policy of Acting with Speed, Spirit of Challenge, and Persistence that represents the Yamaha DNA, all of us employees of YMDA renewed our commitment to further enhance Yamaha’s brand value. Keep your eyes on us!

Atsuhiro Taira, Yamaha Motor Da Amazonia (YMDA)