YMA/NZ Industry Leader Hands Over the Reins After 36 Years
After incredible 36 years with the tuning fork brand, Managing Director Steven Cotterell has announced his retirement.
“Yamaha has provided many challenges and a motivational environment over the years. And the characters that I have been fortunate to work with have kept the role both interesting and enjoyable. This is what I will miss as much as anything,” says Cotterell.
“Being able to experience all of the exciting, innovative Yamaha products, and to play a small part in their development, liaising with Yamaha colleagues around the world and being involved with new business developments has been a real rush,” he adds.
Cotty started out assembling bikes at Yamaha’s QLD importer Annand and Thompson. He competed in enduro and represented Australia at the 1980 ISDT. He also ran a Yamaha dealership in Caloundra, QLD. More recently he headed up YMA/NZ’s MC and ATV sales and marketing divisions before being appointed Director and then Managing Director of YMA/NZ.
His passion for the business – and enduro bikes in particular – helped the factory to develop the WR range, which became the foundation of local retail success. This experience has ensured that AUS/NZ is well represented at factory level across all products and his great efforts over the years have resulted in record market share levels.
Sean Goldhawk, Yamaha Motor Australia (YMA)