New "FAZER250” Presentation at the Dealer Meeting
In preparation for the announcement of the FAZER250 model change, a dealership meeting was held in São Paulo. The FAZER250 is a key model for the mid-size engine category (250-320cc) and Yamaha is directing a special effort in the Brazilian market. Mr. Katsuaki Watanabe, Chief General Manager of Motorcycle Business Operations also joined the meeting.
Compared to past versions, the new “FAZER250” has sharper styling, increased comfort, and increased safety via the addition of ABS. The dealership representatives highly evaluated the new model.
In a discussion of sales policies, a review of activities and successful cases was presented for topics such as increased marketing efforts focusing on websites and social media, the implementation of the new VI at dealership stores, and the continuous improvement efforts by dealerships. We are sure that the participants were highly motivated toward sales efforts for 2018.
Yamaha Motor do Brasil (YMDB)