YMA introduces Cross Over Concept at Sydney Motorcycle Show
Yamaha Motor Australia recently brought together its Motorcycle and Marine Divisions to create a joint themed display for the 2017 Sydney Motor Cycle show.
Incorporating a ‘Same Planet Different World’ theme, the display showcased the cross over between the Yamaha Motorcycle and WaveRunner products, through integrated graphics and product on display.
The display included the newly released 2018 R3 ‘Movistar Edition’ motorcycle and the 2017 EX Deluxe WaveRunner with customised race inspired kit, to achieve a seamless look and feel between the two products.
To complete the theme, imagery of Yamaha’s top performance racing models, the Australian and World Championship winning GP1800 WaveRunner and the M1 Valentino Rossi motorcycle, were used on the backdrop.
Jason Harris, Divisional Manager Marine, said, “Though WaveRunners have been represented at this event over the last couple of years, this is the first time we have attempted to cross promote both categories in one display.”
“With data showing a strong correlation between motorcycle and personal watercraft ownership, we wanted to emphasise the lifestyle similarities of both categories, as well as inspire motorcyclists and WaveRunner owners through the race heritage message.”
“Considering strong customer feedback and interest shown in the display, we plan to undertake similar cross promotional activities across the Yamaha product offering at future shows and events,” he said.
Mick McCabe, Yamaha Motor Australia (YMA)