Importers and Sales Meetings in Colombia
The 12th Latin American Convention of Yamaha Motorcycles Importers and the Regional Marketing In Sales Meeting Central & South America were held at Incolmotos Yamaha from November 29th to December 1st. Total of 57 participants from various countries such as Japan, Colombia, U.S.A., Brazil, Peru, Bolivia, Mexico, Paraguay, Argentina, Chile, Ecuador and Venezuela attended the events.
Organized by YMC, the event was held at the Auditorium of the administrative building of Incolmotos. In the meetings, there were presentations by the participants, theoretical and practical exercises, activities at the Medellin Motos Point of Sale and the distributor Mundo Yamaha. Participants also got to test drive the FZ25 motorcycle. DLR's 3S operation improvement PJ was introduced, and also the events had other spaces that let them recognize positive practices, opportunities, and market challenges of Yamaha.
This convention allowed us to create Kando and to share the unique style of Yamaha, which are building new knowledge and fascinating customers. It is caused by Innovation, Excitement, Confidence, Emotion, and Ties between Yamaha brand and people.
Leonardo Gómez Otero, Incolmotos Yamaha