Yamaha Ignites the EXcitement at
Melbourne Boat Show
On 16th June, 2017, Yamaha Motor Australia unveiled their 2017 boat show display at Melbourne Boat Show. The national boat show circuit forms an important part of YMA’s branding strategy with this year’s display featuring exciting interactive displays including a semi-trailer sized fish tank with live lure demonstrations and fishing tutorials.
Most importantly Melbourne boat show was the first opportunity to display several important new outboard and WaveRunner models, including the new EX WaveRunners, on the major boat show circuit.
The New EX series took pride of place under the “Ignite the EXcitement” theme of the WaveRunner stand. The aim of the display was to enflame customers’ imagination by focusing on the versatility of these new rec lite models by showcasing a broad range of water sports and activities these exciting small machines can accomplish.
For further “ignite the EXcitement”, a customised EX Deluxe was displayed featuring a 1990s WaveBlaster themed colour scheme, paying tribute to the iconic small craft that is still remembered fondly by WaveRunner fans.
The eye-catching display received excellent feedback and Yamaha Motor Australia plans to continue to Ignite the EXcitement at the upcoming Sydney International Boat Show in August.
Grant Binskin, Yamaha Motor Australia (YMA)