YMIS held an event that attracted about 10,000 people in India
Yamaha Motor India Sales (YMIS) held an event called Yamaha Swag Bash in Goa, India on March 4 and 5.
With full support from local dealers, we developed announcement activities before the event. We also gave sales and CS training to staff of the dealers beforehand.
In the event venue, a traffic safety lecture for children, as well as guidance on how to ride for women, was given, and a test-ride event was organized. Customers of our products were also provided with free inspection, washing and oil replacement services.
The main programs of the event were the performance of Japanese FMX riders and a live performance of Badsha, a singer appointed for the sales promotion of Ray ZR, which brought much excitement to a total of about 10,000 visitors.
In terms of sales, we also achieved a record high with contracts concluded to sell 551 units in total during the two days.
We at YMIS will make concerted efforts with the dealers as "One Yamaha" while continuously being committed to planning, process and results.
Marketing Division, Yamaha Motor India Sales (YMIS)