World Superbike Opens in Australia
The opening round of the World Superbike (WSBK) Championship was held from February 24th through 26th on Phillip Island, 80 km southeast from Victoria's capital of Melbourne.
As it was last year, Yamaha Finance Australia (YMFA) was the main sponsor of the event. In this Yamaha Finance Australia Round, the logo of Yamaha's financial body, which reads "YAMAHA FINANCIAL SERVICES", was visible throughout the circuit, appealing the Yamaha's financial business to the world.
During the event, the Yamaha exhibit booth showed audio/visual and other products provided by Yamaha Music Australia. Yamaha's exhibit was very distinct from other sponsors', which created a strong presence for Yamaha.
A great number of visitors came to the event and Yamaha's marketing activities were executed in an energetic and exciting manner.
As for the race result, Alex Lowes of Pata Yamaha Official WorldSBK Team came in 4th place in both Race 1 and 2, leaving a strong footing for the next round.
Kikuchi, Yamaha Motor Finance Australia (YMFA)