YAMALUBE Celebrates 50th Birthday in Vintage Style

January 11, 2017|YMUS

Unveils Special Vintage YZ250F Livery Give-away*
For 2017 Monster EnergyR AMA SupercrossR Season

YAMALUBE, the iconic lubricant brand of Yamaha Motor Corporation, U.S.A., celebrates fifty years of Performance in a BottleR in 2017. This will bring an historical marketing effort as well as a custom YZ250F Motocross motorcycle to be given away at the end of the 2017 Monster Energy AMA Supercross season in October.

"In the mid-1960s, Yamaha realized the growing motorcycle market needed a high quality oil that enhanced reliability, dependability, and durability because "off-the-shelf" automotive oils simply didn't live up to Yamaha's standards. After engineering and testing hundreds of combinations, we developed a blend that in 1967 became the YAMALUBE brand that possessed superior quality, reliability, and dependability, as it still does today. We still embrace the uncompromising commitment to quality and performance," said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A.

Launching February 1st, YAMALUBE Memories, a website driven and populated by our owner's pictures that were taken while on their Yamahas and using YAMALUBE, will go live, showing their love for Yamaha and YAMALUBE. Our owners upload their pictures, write a caption, and have the chance to be seen on the site throughout 2017.

As part of the yearlong celebration, YAMALUBE teamed up with Star Racing to build a custom YAMALUBE/GYTR YZ250F that is on display at each stop of the 2017 Monster Energy AMA Supercross season where spectators can register for a chance to win a YZ250F (or other prize*) through the YAMALUBE 50th Anniversary Sweepstakes and a case of YAMALUBE oil through the YAMALUBE Performance in a Bottle 50th Anniversary Sweepstakes.

"Our commitment to YAMALUBE through our dealers is also a top priority, and reinforced product education, retail displays, and promotions will be seen throughout our dealer network," said Pittman.

For the full schedule, race results, and more information on the 2017 Monster Energy AMA Supercross visit www.SupercrossLive.com. Subject to official rules, entry details and additional information are located at https://www.shopyamaha.com/yamalubebikegiveaway and https://www.shopyamaha.com/yamalubeoilgiveaway. Follow YAMALUBE at www.Facebook.com/YamalubeUSA, and www.Instagram.com/YamalubeUSA #Yamalubememories

For more information on YAMALUBE please visit www.yamalube.com.

*No purchase is necessary to enter or win. Enter the YAMALUBE 50th Anniversary Sweepstakes for a chance to win either a 2017 YZ250F or a 2016 R3 motorcycle which ends on 10/1/17 at 11:59 pm ET. Enter the YAMALUBE Performance in a Bottle 50th Anniversary Sweepstakes for chance to win a case of YAMALUBE oil which ends on 9/17/17 at 11:59 pm ET. Open only to legal residents of the continental US, who are 18+. Void in Alaska, Hawaii, Puerto Rico, and any other US territories, possessions, and where prohibited by law.

About Yamaha Motor Corporation, U.S.A.

Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha's ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States.

Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within related industries, and consumers as the best available.

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.

Bob Starr, Yamaha Motor Corporation, U.S.A. (YMUS)