"Communication-with-Media Workshop"
Held for the Yamaha Racing Team
−Developing what it takes to be good brand communicators−

January 15 to 17, 2017 | YME

Yamaha racing riders and team members gathered at Yamaha Motor Europe (YME) on January 15th-17th in order to "enhance their quality" as the representatives of the Yamaha Brand in 2017.

As they will be interviewed and make comments through various media, it is crucial for them to learn that they are important windows for Yamaha to reach society. Based on this recognition, they worked on several training sessions to improve their skills to "communicate" such as voice counseling, interview simulations as well as how to express the Yamaha brand.

Masuzaki, Motorcycle Business Operations 1st Business Unit