YMT Crowned "Best General Motorcycle"
in the 2016 Best Brand Awards
for the 2nd Consecutive Year
On December 7, YMT was crowned by Business Today, a Taiwanese business magazine, as the "Best General Motorcycle" at the 2016 Best Brand Awards. This was the second year in a row for YMT to receive the award.
Ever since the global financial crisis in 2008, Taiwanese consumers have become more and more conscious of brand value. Consequently, "brand power" has become a keyword for corporate activities.
Business Today, a major business magazine in Taiwan, has also focused on the importance of brand value. The publication has conducted research on brands for 8 years by surveying its readers and business people in major Taiwanese corporations.
The "Best General Motorcycle" category was added to the awards 2 years ago. The top prize was awarded to Yamaha in recognition of its uniqueness, high quality, and activities which offer its customers new life styles.
We will continue to work hard to exceed customer expectations and increase the number of Yamaha fans.
Wu Pin-Yi, Yamaha Motor Taiwan (YMT)