Yamaha Motor U.S. Promotes "Two Yamahas, One Passion" With MotoGP Sweepstakes!
Yamaha Motor U.S. recently successfully completed a unique sweepstakes promotion centered around the "Two Yamahas, One Passion" initiative that featured Factory MotoGP riders Valentino Rossi and Jorge Lorenzo and Yamaha Corporation's new Rev Star electric guitar as the centerpiece.
YMUS believes strongly that the passion one feels for creating music and for riding any Yamaha motor-sports product are quite similar, and promoting the two activities together through this contest was a natural way for consumers to realize the same connection.
The sweepstakes generated thousands of entries via social media in and around the U.S. MotoGP event in Austin, Texas, which also saw a large display of Yamaha musical instruments within the corporate display at the race track.
Overall, this proved to be a tremendously successful sweepstakes achieving fantastic exposure for "Two Yamahas, One Passion."
Bob Starr, Yamaha Motor Corporation, U.S.A. (YMUS)